A generic communications and promotional campaign in favour of the cheeses of France in Russia

CNIEL (Centre national interprofessionnel de l'economie laitière)

The overall objective of campaign is to design and implement a communication campaign in favour of the consumption and development of the cheeses of France, targeted to high income consumers and journalists affiliate to gastronomic, women's and leisure press.

Date limite

Le délai de réception des offres était de 2012-09-17. L'appel d'offres a été publié le 2012-07-20.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2012-07-20 Avis de marché
2012-12-06 Avis d'attribution de marché
Avis de marché (2012-07-20)
Objet
Champ d'application du marché
Titre: Fromages
Quantité ou étendue:
A six months contract beginning 1.10.2012 and ending 31.3.2013. At the end of this period, the contract may be renewed twice:From April 1st to 31.12.2013 and from January 1st to 31.12.2014.Each period's renewal is subject to the following conditions:1. The French Authority represented by FranceAgriMer, renews its financial participation in the campaign;2. Members (dairy farmers and dairy industry) renew their financial partnership (levies) to CNIEL for the years 2013 to 2016;3. CNIEL's decision, or not, to submit a Russian communication campaign's proposal to the EU for the years: 2014-2016.Budget:From 1.10.2012 to 31.3.2013 : 520 000 EUR.If the contract is renewed for the period April 1st to 31.12.2013:Budget: between 520 000 EUR and 750 000 EUR. The renewal's decision, or not, and the exact amount allocated to the campaign will be announced to the selected candidate, on 1.3.2013, at the latest.If the contract is renewed for the period January 1st to 31.12.2014:Budget: between 520 000 EUR and 750 000 EUR. The renewal's decision, or not, and the exact amount allocated to the campaign will be announced to the selected candidate, on 1.12.2013, at the latest.520 000,00750 000,00
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Valeur totale du marché: 180 000,00 💰
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Fromages 📦

Procédure
Type de procédure: Dialogue compétitif
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Adresse postale: 42 rue de Châteaudun, Paris Cedex 09
Code postal: 75314
Commune postale: Paris
Contact
Courrier électronique: bcoudray@cniel.com 📧
Téléphone: +33 149707223 📞
Fax: +33 142806364 📠

Référence
Dates
Date d'envoi: 2012-07-20 📅
Date limite de soumission: 2012-09-17 📅
Date de publication: 2012-07-25 📅
Identifiants
Numéro d'avis: 2012/S 141-236130
Numéro JO-S: 141
Informations complémentaires
Candidates must send their request to obtain the campaign's brief and the official procedures related to the present invitation to tender, no later than 20.8.2012, by 13:00, via email, to: bcoudray@cniel.com; to dnavarro@cniel.com and to: claporte@cniel.com simultaneously. CNIEL will inform all candidates of the Evaluation Committee's decision on the 17th of september as to which candidates are preselected and which are not. The preselected candidates will have to come to Moscow or to St. Petersburg, on September 21.9.2012, to give an oral presentation of their recommandation to an Evaluation Committee on their own expense. Please note that obtaining a visa to Russia is lenghy, therefore it is strongly advised for candidates to start visa procedures as early as possible in case they are preselected.
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Objet
Champ d'application du marché
Brève description:
The overall objective of campaign is to design and implement a communication campaign in favour of the consumption and development of the cheeses of France, targeted to high income consumers and journalists affiliate to gastronomic, women's and leisure press.
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Numéro du lot: 1
Intitulé du lot: Graphic Design, website, media and PR/Press
Brève description:
The candidate will perform the following:Create and design a campaign logo in the Russian language.Design and implement a website.Design and implement media ads (print ...).Implement Public Relations / Press activities.Candidates must submit at least 3 examples of the graphic design for the logo and, at least, 3 examples of a media print.The selected candidate will have to work closely with the selected candidate for Lot N° 2.
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The candidate will perform the following:
Create and design a campaign logo in the Russian language.
Design and implement a website.
Design and implement media ads (print ...).
Implement Public Relations / Press activities.
Candidates must submit at least 3 examples of the graphic design for the logo and, at least, 3 examples of a media print.
The selected candidate will have to work closely with the selected candidate for Lot N° 2.
Quantité ou étendue: The present contract will begin on 1.10.2012 and will end on March 31st.The budget for this period is 180 000 EUR and is allocated in the following manner:1. Create and design the campaign's logo;2. Design, implement and house the campaign's website;3. Design and implement media ads (print...);4. Implement Public Relations / Press activities.Agency fees and rights/copyrights all included.If the contract is renewed for the period: April 1st to 31.12.2013:The budget allocated is between 60 000 EUR 100 000 EUR for the following:1. Possibility of new media print;2. Website update;3. Implement Public Relations / Press activities.Agency fees and rights/copyrights all included.If the contract is renewed for the period: January 1st to 31.12.2014:The budget allocated is between 60 000 EUR 100 000 EUR for the following:1. Possibility of new media print;2. Website update;3. Implement Public Relations / Press activities.Agency fees and rights/copyrights all included.Each period's renewal is subject to the following conditions:1. The French Authority represented by FranceAgriMer, renews its financial participation in the campaign;2. Members (dairy farmers and dairy industry) renew their financial partnership (levies) to CNIEL for the years 2013 to 2016;3. CNIEL's decision, or not, to submit a Russian communication campaign's proposal to the EU for the years: 2014-2016.
The present contract will begin on 1.10.2012 and will end on March 31st.
The budget for this period is 180 000 EUR and is allocated in the following manner:
1. Create and design the campaign's logo;
2. Design, implement and house the campaign's website;
3. Design and implement media ads (print...);
4. Implement Public Relations / Press activities.
Agency fees and rights/copyrights all included.
If the contract is renewed for the period: April 1st to 31.12.2013:
The budget allocated is between 60 000 EUR 100 000 EUR for the following:
1. Possibility of new media print;
2. Website update;
3. Implement Public Relations / Press activities.
If the contract is renewed for the period: January 1st to 31.12.2014:
Each period's renewal is subject to the following conditions:
1. The French Authority represented by FranceAgriMer, renews its financial participation in the campaign;
2. Members (dairy farmers and dairy industry) renew their financial partnership (levies) to CNIEL for the years 2013 to 2016;
3. CNIEL's decision, or not, to submit a Russian communication campaign's proposal to the EU for the years: 2014-2016.
Durée de l'accord: 6 mois
Informations complémentaires sur les lots:
The graphic design, the website and the PR / press activities must reach the campaign's objectives: promote the image and the consumption of the cheeses of France as being the flagship products of the culture and the refinement of French…
… gastronomy.The tone that has to be use in the advertisments will reflect the top of the line, the refinement and the social status that cheeses of France represent: quality, authenticiy and good taste, all to the image of France.The selected candidate will work closely with the selected candidate for Lot N° 2.
… gastronomy.
The tone that has to be use in the advertisments will reflect the top of the line, the refinement and the social status that cheeses of France represent: quality, authenticiy and good taste, all to the image of France.
The selected candidate will work closely with the selected candidate for Lot N° 2.
Numéro du lot: 2
Intitulé du lot: Media buying space
Brève description:
Media buying space in the printed madia which is the most adapted to the target: high income consumers.
Quantité ou étendue: The present contract will begin on 1.10.2012 and will end on March 31st.The budget for this period is 340 000 EUR and includes:All media buying spaces and the buying space agency's fees.If the contract is renewed for the period: April 1st to 31.12.2013:The budget allocated is between 420 000 EUR and 650 000 EUR and includes:All media buying spaces and the buying space agency's fees.If the contract is renewed for the period: January 1st to 31.12.2014:The budget allocated is between 420 000 EUR and 650 000 EUR and includes:All media buying spaces and the buying space agency's fees.Each period's renewal is subject to the following conditions:1. The French Authority represented by FranceAgriMer, renews its financial participation in the campaign;2. Members (dairy farmers and dairy industry) renew their financial partnership (levies) to CNIEL for the years 2013 to 2016;3. CNIEL's decision, or not, to submit a Russian communication campaign's proposal to the EU for the years: 2014-2016.
The budget for this period is 340 000 EUR and includes:
All media buying spaces and the buying space agency's fees.
The budget allocated is between 420 000 EUR and 650 000 EUR and includes:
Informations complémentaires sur les lots:
Candidates will recommend the best media support: print and / or web in the national and / or regional press in which the GRP corresponds the best to the target: high income…
… consumers.— a detailed plan of action which will include:—— the necessary number of media (papers, magazines...),—— names of the proposed media,—— the necessary number of placements in order to reach the objectives,—— the GRP per proposed media, repetition and the number of consumers reached,—— a detailed budget per proposed media.The selected candidate for Lot N° 2 will have to work closely with the selected candidate for Lot N° 1.
… consumers.
— a detailed plan of action which will include:
—— the necessary number of media (papers, magazines...),
—— names of the proposed media,
—— the necessary number of placements in order to reach the objectives,
—— the GRP per proposed media, repetition and the number of consumers reached,
—— a detailed budget per proposed media.
The selected candidate for Lot N° 2 will have to work closely with the selected candidate for Lot N° 1.
Les variantes sont acceptées ✅
Quantité ou étendue:
A six months contract beginning 1.10.2012 and ending 31.3.2013. At the end of this period, the contract may be renewed twice:
From April 1st to 31.12.2013 and from January 1st to 31.12.2014.
Budget:
From 1.10.2012 to 31.3.2013 : 520 000 EUR.
If the contract is renewed for the period April 1st to 31.12.2013:
Budget: between 520 000 EUR and 750 000 EUR. The renewal's decision, or not, and the exact amount allocated to the campaign will be announced to the selected candidate, on 1.3.2013, at the latest.
If the contract is renewed for the period January 1st to 31.12.2014:
Budget: between 520 000 EUR and 750 000 EUR. The renewal's decision, or not, and the exact amount allocated to the campaign will be announced to the selected candidate, on 1.12.2013, at the latest.
Valeur estimée hors TVA: 520 000,00 💰
750 000,00 💰
Nombre minimal de reconductions possibles: 1
Nombre maximal de reconductions possibles: 2
Lieu d'exécution
Site principal ou lieu d'exécution:
Russia: Moscow and St. Petersburg. Candidates may propose other major cities within the country.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
1. A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so.
2. A certificate of incorporation, if applicable.
3. A certificate of good standing delivered by the Secretary of State of Incorporation.
4. An affidavit, duly signed and dated by the person mandated by the board of directors to commit the agency certifying that:
— the company is in good standing and has duly paid all federal, state and local taxes,
— the company has never filed for bankruptcy or protection from creditors under the bankruptcy laws,
— the company has never been barred from any public tendering by any public authority.
5. The professional references of the candidate for the last 3 years in the field of communication, press and public relations campaigns, media buying space including but not limited to food products, whether branded or not.
6. A portfolio of past similar campaigns led by the candidate or a website address where such campaigns may be available
7. An extract of financial statements (profit and loss) for the last 3 years.
8. The federal income tax return (without annexes) for the last 3 years.
9. Copy of any sentence(s) passed if the candidate is under supervision of the courts. Persons coming out under court supervision with the meaning of Article L 631-1 of the Code of Commerce or an equivalent procedure governed by foreign law must furnish proof of their authorization to continue their activity during the foreseeable duration for completion of the contract.
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10. References related to the number of staff, the agency’s financial resources for the last 3 years.
Situation économique et financière: The professional references of the candidates for the past 3 years.
Niveau(x) minimal/minimaux de normes:
Candidates must furnish a booklet or brochure presenting the agency and indicating its resources in terms of structure, staff and financial resources.
Capacité technique et professionnelle:
For Lot N° 1:
Expertise in creating and designing a campaign logo;
Expertise in designing and implementing a website.
Expertise in designing and implementing media ads (print and / web).
Implementing Public Relations / Press activities.
For Lot N° 2:
Expertise in buying space and perfect knowledge of the media that will reach the campaign's objectives at best.
For both lots:
Very good knowledge of the food industry and more specifically, dairy products.
Niveau(x) minimal/minimaux de normes:
Very good knowledge of the professional constituents involved in food industry.
Expertise in food communication as well as a perfect knowledge of the Russian press.
Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:
The contract is financed by CNIEL and by the French Authority represented by FranceAgriMer.
Payment Conditions For Lot N° 1:
Payments will be made to the selected candidate in the following manner:
40 % at the time of the contract's signature and upon receipt of the selected candidate's bill.
— 40 % on 1.12.2012, upon receipt of the selected candidate's bill, accompanied by all invoices of expenses made by the selected candidate or by its outsourcers, paid with the second 40 % advance,
— 20 % at the end of the contract's date accompanied by all invoices of expenses made by the selected candidate or by its outsourcers, paid with the second 40 % advance.
An assessment will be included with each bill and on each action that took place.
It is important to note that the second and third payments will not be paid to the selected candidate if invoices for all expenses made are not sent to CNIEL.
CNIEL pays bills at 30 days from date of billing by the selected candidate.
All bills and invoices have to be sent to CNIEL by air post only. Bills sent via email will not be honored.
Payment Conditions For Lot N° 2:
— payments will be made to the buying space agency as soon as they receive invoices from all media in which cheeses of France will communicate.
Shoud the candidate's expertise allow him to buy advertising space, payments will be made in the same conditions as for Lot N° 1.
As for Lot N° 1, each bill must include all invoices form all media.
Autres conditions particulières:
Candidates may apply for Lot N° 1 only, or for Lot N° 2 only or for both Lots.
For each lot, candidates must have their office headquarters, a branch or an affiliate in Moscow or in St. Petersburg.
The selected Candidate and its colleagues who will implement the campaign must be totally bilingual in the French / Russian or in the English / Russian languages.
Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 4
Nombre maximum de candidats: 8
Critères objectifs de sélection:
For each lot, candidates must have their office headquarters, a branch or an affiliate in Moscow or in St. Petersburg. The candidate and itscolleagues who will implement the campaign must be totally bilingual in the French / Russian or in the English / Russian languages.
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Langues
Langue: anglais 🗣️
français 🗣️

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other
Contact
Point de contact: Laurent Damiens
Brigitte Coudray

Référence
Informations complémentaires
Candidates must send their request to obtain the campaign's brief and the official procedures related to the present invitation to tender, no later than 20.8.2012, by 13:00, via email, to: bcoudray@cniel.com; to dnavarro@cniel.com and to: claporte@cniel.com simultaneously.
Afficher plus
CNIEL will inform all candidates of the Evaluation Committee's decision on the 17th of september as to which candidates are preselected and which are not. The preselected candidates will have to come to Moscow or to St. Petersburg, on September 21.9.2012, to give an oral presentation of their recommandation to an Evaluation Committee on their own expense.
Afficher plus
Please note that obtaining a visa to Russia is lenghy, therefore it is strongly advised for candidates to start visa procedures as early as possible in case they are preselected.

Informations complémentaires
Organe de révision
Nom: Tribunal Admistratif de Paris
Adresse postale: 7, rue de Jouy
Commune postale: Paris
Code postal: 75004
Pays: France 🇫🇷
Courrier électronique: greffe.ta-paris@juradm.fr 📧
Téléphone: +33 144594400 📞
Fax: +33 144594646 📠
Source: OJS 2012/S 141-236130 (2012-07-20)
Avis d'attribution de marché (2012-12-06)
Objet
Champ d'application du marché
Valeur totale du marché: 520 000,00 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: Cniel
Adresse postale: 42 Rue de Chateaudun, Cedex09
Code postal: 75714

Référence
Dates
Date d'envoi: 2012-12-06 📅
Date de publication: 2012-12-07 📅
Identifiants
Numéro d'avis: 2012/S 236-388368
Se réfère à l'avis: 2012/S 141-236130
Numéro JO-S: 236
Informations complémentaires
Candidates may apply for lot 1 or for lot 2 only or for both lots. Sopexa applied for the 2 lots.

Objet
Lieu d'exécution
Site principal ou lieu d'exécution: Russia: Moscow, St Petersburg and other major cities proposed by the candidate.

Procédure
Critères d'attribution
Critère: 1. Criteria stated in the specifications, in the invitation to tender or to negociate or in the descriptive (100)

Attribution du marché

1️⃣
Date de conclusion du contrat: 2012-09-24 📅
Nom: Sopexa
Adresse postale: 11 Bis Rue Toricelli
Commune postale: Paris
Code postal: 75017
Pays: France 🇫🇷
Courrier électronique: pierre.montaner@sopexa.com 📧

2️⃣
Informations sur les appels d'offres
Nombre d'offres reçues: 2

Informations complémentaires
Organe de révision
Nom: Tribunal Adminstratif de Paris
Adresse postale: 7 Rue De Jouy
Courrier électronique: greffe.ta.paris@juradm.fr 📧
Source: OJS 2012/S 236-388368 (2012-12-06)
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