A 3 year mix communications campaign in favour of the Cheeses of France in the United States

CNIEL (Centre national interprofessionnel de l'economie laitière)

The overall objective of the three-year campaign is to design and implement a communications mix campaign in favour of the Cheeses of France especially, cheeses made with cow's milk in order to develop and maintain a sustainable market position among the new food adventurers. By doing so, to help the French dairy farmers increase their milk sales.
Marketing Objectives:
To strengthen and increase comsumption occasions in the U.S. market and mainly among the main target group.
Communications Objectives:
1. To reinforce and to increase awareness on the large diversity of the cheeses of France;
2. To raise awareness among the main target group that the cheeses of France may be consumed at all times and are totally adapted to the American eating habits.

Date limite

Le délai de réception des offres était de 2011-11-21. L'appel d'offres a été publié le 2011-09-02.

Fournisseurs

Les fournisseurs suivants sont mentionnés dans les décisions d'attribution ou dans d'autres documents relatifs aux marchés publics :

Qui ? Qu'est-ce que c'est ? Où ?
Historique des marchés publics
Date Document
2011-09-02 Avis de marché
2012-02-21 Avis d'attribution de marché
Avis de marché (2011-09-02)
Objet
Champ d'application du marché
Titre: Produits laitiers
Quantité ou étendue:
A one year contract that may be renewed twice, for one year each time. The annual budget is 2 000 000 EUR (which is about 2 760 000 USD at the exchange rate of 1 EUR = 1,38 USD).2 000 000,00
Valeur totale du marché: 2 000 000,00 💰
Métadonnées de l'avis
Langue originale: anglais 🗣️
Type de document: Avis de marché
Nature du marché: Services
Réglementation: Union européenne
Vocabulaire commun pour les marchés publics (CPV)
Code: Produits laitiers 📦

Procédure
Type de procédure: Dialogue compétitif
Type de soumission: Soumission pour tous les lots
Critères d'attribution
Offre la plus économique

Pouvoir adjudicateur
Identité
Pays: France 🇫🇷
Type de pouvoir adjudicateur: Autre
Adresse postale: 42 rue de Châteaudun, Paris Cedex 09
Code postal: 75314
Commune postale: Paris
Contact
Courrier électronique: dnavarro@cniel.com 📧
Téléphone: +33 149707405 📞
Fax: +33 142806345 📠

Référence
Dates
Date d'envoi: 2011-09-02 📅
Date limite de soumission: 2011-11-21 📅
Date de publication: 2011-09-07 📅
Identifiants
Numéro d'avis: 2011/S 171-281830
Numéro JO-S: 171
Informations complémentaires
An oral brief will be presented to candidates on October 24th, in New York City. The oral brief is open only to candidates who have requested the written brief and official procedures documents by October 7th and who have confirmed their presence at the oral brief, by October 13th. All interested candidates will send their full dossier and proposals to CNIEL, as described in the brief, by November 21st, 5 pm at the latest. On 12.1.2012, the preselected candidates will present their proposal, orally, to an Evaluation Committee. The presentation will be held in New York City. Candidates will not be compensated for their travel expenses nor for their proposals, graphic designs...
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Objet
Champ d'application du marché
Brève description:
The overall objective of the three-year campaign is to design and implement a communications mix campaign in favour of the Cheeses of France especially, cheeses made with cow's milk in order to develop and maintain a sustainable market position among the new food adventurers. By doing so, to help the French dairy farmers increase their milk sales.
Afficher plus
Marketing Objectives:
To strengthen and increase comsumption occasions in the U.S. market and mainly among the main target group.
Communications Objectives:
1. To reinforce and to increase awareness on the large diversity of the cheeses of France;
2. To raise awareness among the main target group that the cheeses of France may be consumed at all times and are totally adapted to the American eating habits.
Quantité ou étendue:
A one year contract that may be renewed twice, for one year each time. The annual budget is 2 000 000 EUR (which is about 2 760 000 USD at the exchange rate of 1 EUR = 1,38 USD).
Description des options:
The present contract may be renewed twice, for a period of one year each time on the condition that the European Union, the French State Member (FranceAgriMer), the dairy farmers and industry members renew their financial participation for year two: 2014 and for year three: 2015 and if the campaign's results are satisfactory at the end of each year.
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Calendrier prévisionnel pour le recours aux options: 36 mois
Nom du projet ou programme financé par l’UE:
This list of specifications is an integral part of an competitive invitation to tender governed by the European Commission’s Decree (EC) n°501/2008, dated 5.6.2008 and fixing the rules applying to the Council’s Decree (EC) N° 3/2008 concerning promotion and information activities in favour of agro food products on the national markets and markets outside of the European Union.
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Lieu d'exécution
Site principal ou lieu d'exécution: United States of America.

Informations juridiques, économiques, financières et techniques
Conditions de participation
Habilitation à exercer l'activité professionnelle:
1. A declaration concerning the name and capacity of the person authorized to commit the agency and, where appropriate, the mandate entitling him to do so.
2. A certificate of incorporation, if applicable.
3. A certificate of good standing delivered by the Secretary of State of Incorporation.
4. An affidavit, duly signed and dated by the person mandated by the board of directors to commit the agency, certifying that:
— the company is in good standing and has duly paid all federal, state and local taxes,
— the company has never filed for bankruptcy or protection from creditors under the bankruptcy laws,
— the company has never been barred from any public tendering by any public authority.
5. The professional references of the candidate for the past 3 years in the field of communications and promotion campaigns, including but not limited to food products, whether branded or not.
6. A portfolio of past similar campaigns led by the candidate or a website address where such campaigns may be available.
7. An extract of financial statements (profit and loss) for the last 3 years.
8. The federal income tax return (without annexes) for the last 3 years.
9. A chart specifying each team member’s fees (those who will be working on the campaign) – per hour, per position and for each action.
10. A presentation of the project team members and a designated team leader.
Any false statement shall imply rejection of the proposal.
Situation économique et financière:
The professional references of the candidate for the past 3 years must be presented with the candidate's full application dossier.
Niveau(x) minimal/minimaux de normes:
The candidate must furnish a booklet or brochure presenting the agency and indicating its resources in terms of structure, staff and financial resources.
Capacité technique et professionnelle: A candidate's portfolio of similar campaign experiences must be furnished.
Exécution du marché
Principales conditions de financement et modalités de paiement et/ou référence aux dispositions pertinentes qui les régissent:
— Payment in advance: 30 % after notification of the contract.
Following reception of bills / invoices concerning each expense incurred with the advance payment and upon receipt of the trimester’s assessment (actions that took place and their results):
— a monthly payment after the first three months of the campaign, upon presentation of actions and bills/invoices and time sheets being carried out so far,
— the balance will be paid when all the services emphasized in the contract have been completed and upon presentation of all bills / invoices and time sheets related to each action.
Therefore, all bills concerning expenses made by the selected agency for each action and in details will have to be sent to CNIEL every month.
Time sheets, by action, will be provided every month. They will indicate the number of hours and the fee per hour for each member of the team. Each time sheet will be signed by the campaign’s manager. The agency’s seal will also be stamped on each time sheet.
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Bills will be paid by CNIEL at 30 days following date of reception.
All bills and invoices have to be mailed by post to CNIEL.
All bills have to be dated and sent to CNIEL before the end of each year.
Autres conditions particulières:
Candidates must have their office headquarters, a branch or an affilitate in the United States of America.
Noms et qualifications professionnelles du personnel ✅

Procédure
Nombre minimum de candidats: 4
Nombre maximum de candidats: 6
Critères objectifs de sélection:
Candidates must have their agency's headquarters, a branch or an affiliate establised in the USA Candidates must give satisfactory answers to the two questions mentioned in the brief.
Date d'envoi des invitations: 2011-11-25 📅
Langues
Langue: anglais 🗣️

Pouvoir adjudicateur
Identité
Nom du pouvoir adjudicateur: CNIEL (Centre National Interprofessionnel de l'Economie Laitière)
Contact
Point de contact: Laurent Damiens
Denise Navarro

Référence
Dates
Date de début: 2013-01-01 📅
Date de fin: 2015-12-31 📅
Informations complémentaires
An oral brief will be presented to candidates on October 24th, in New York City.
The oral brief is open only to candidates who have requested the written brief and official procedures documents by October 7th and who have confirmed their presence at the oral brief, by October 13th.
All interested candidates will send their full dossier and proposals to CNIEL, as described in the brief, by November 21st, 5 pm at the latest.
On 12.1.2012, the preselected candidates will present their proposal, orally, to an Evaluation Committee. The presentation will be held in New York City. Candidates will not be compensated for their travel expenses nor for their proposals, graphic designs...
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Informations complémentaires
Organe de révision
Nom: Tribunal Administratif de Paris
Adresse postale: 7, rue de Jouy
Commune postale: Paris
Code postal: 75004
Pays: France 🇫🇷
Courrier électronique: greffe.ta.paris@juradm.fr 📧
Téléphone: +33 144594400 📞
Fax: +33 144594646 📠
Source: OJS 2011/S 171-281830 (2011-09-02)
Avis d'attribution de marché (2012-02-21)
Objet
Champ d'application du marché
Titre: Fromages
Valeur totale du marché: 1 600 000,00 💰
Métadonnées de l'avis
Type de document: Avis d'attribution de marché
Vocabulaire commun pour les marchés publics (CPV)
Code: Fromages 📦

Procédure
Type de soumission: Sans objet

Pouvoir adjudicateur
Contact
Téléphone: +33 149707100 📞
Fax: +33 142806364 📠

Référence
Dates
Date d'envoi: 2012-02-21 📅
Date de publication: 2012-02-24 📅
Identifiants
Numéro d'avis: 2012/S 38-060882
Se réfère à l'avis: 2011/S 171-281830
Numéro JO-S: 38
Informations complémentaires
The present invitation to tender is a 1 year contract that may be renewed twice, for 1 year each time, on the condition that the European Union, the dairy farmers and industry members renew their financial participation for year two: 2014 and for year three: 2015 and if the campaign's results are satisfactory at the end of each year.
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Objet
Champ d'application du marché
Numéro de référence: 2011/S 171-281830

Procédure
Critères d'attribution
Critère: 1. The criteria stated in the specifications, in the invitation to tender (100)

Attribution du marché
Date de conclusion du contrat: 2012-02-16 📅
Nom: Food and Wines from France / Sopexa
Adresse postale: 250 Hudson Street - Suite 703
Commune postale: New York
Code postal: 10013
Pays: États-Unis 🇺🇸
Courrier électronique: pauline.oudin@sopexa.com 📧

Pouvoir adjudicateur
Identité
Autre type de pouvoir adjudicateur: Other

Informations complémentaires
Organe de révision
Nom: Tribunal Adminstratif de Paris
Source: OJS 2012/S 038-060882 (2012-02-21)
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