A 3 year mix communications campaign in favour of the Cheeses of France in the United States
The overall objective of the three-year campaign is to design and implement a communications mix campaign in favour of the Cheeses of France especially, cheeses made with cow's milk in order to develop and maintain a sustainable market position among the new food adventurers. By doing so, to help the French dairy farmers increase their milk sales.
Marketing Objectives:
To strengthen and increase comsumption occasions in the U.S. market and mainly among the main target group.
Communications Objectives:
1. To reinforce and to increase awareness on the large diversity of the cheeses of France;
2. To raise awareness among the main target group that the cheeses of France may be consumed at all times and are totally adapted to the American eating habits.
Date limite
Le délai de réception des offres était de 2011-11-21.
L'appel d'offres a été publié le 2011-09-02.
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Historique des marchés publics
| Date |
Document |
| 2011-09-02
|
Avis de marché
|
| 2012-02-21
|
Avis d'attribution de marché
|